Forbes: Why Brokerages Should Offer a One-Stop Shop

An article was recently published on Forbes highlighting the benefits of brokerages who offer one-stop-shops. Our HomeSuite is the one-stop-shop for Michigan’s largest and leading real estate company.

Here are a few found benefits of one-stop-shopping.

It’s helpful for the agent and the client.

“Recent data shows that buyers are not only more likely to choose an agent whose brokerage is a one-stop shop, but they’re also willing to pay more for the service and believe that getting a mortgage through the brokerage’s affiliate lender makes it more likely that they will be approved.”

Issues are handled more quickly.

“When a brokerage has direct access to the mortgage and title companies, it can also take care of issues more quickly than if it had to coordinate with a third-party mortgage or title firm. This saves time for everyone involved in a home transaction and can make a brokerage a stronger contender to prospective clients.”

It’s more transparent and direct.

Having mortgage and title services in-house means buyers, sellers and agents all benefit from an approach that offers transparency and direct access to decision-makers, so consumers know where they stand every step of the way.

At the end of the day, when the real estate agent, loan officer and title agent are all in sync, the brokerage can ensure a seamless transaction that provides more value and helps the client rest easier.